Your Customers
You have a relationship with your existing customers and all of your previous customers that is potentially worth a lot of money and you should be mining that relationship for all it is worth. If you can spend a day or two just phoning your customers it will really help your business.
You should call those customers to thank them for their previous business, ask them how they are doing and ask them if they need anything, just spend a little time asking them questions and the answers you receive may spark an enquiry or give you some clues about new potential work in the near future.
The phone is great because you can react to what the person is saying on the other end of the line, it would also really pay to get appointments with them to show them some new products or services you have to offer (get some new products if you don't have anything new).
Go and meet your customers and show them what you have been up to. By spending 15 minutes with these customers it will keep you in mind for future work and it could give you ideas of other products or services that they may require.
Most businesses have a bunch of 'best customers' and you need to make these people feel special, so you need treat them differently to the way you treat all of the other customers.
When you meet with these 'best customers' take a bottle of wine or a thank you card, it will go a long way.
Marketing is not just a case of continuously getting new customers, your existing customers will continue to be your customers forever if you look after them. In fact if you look after your customers you are doing them a favour because they do not have to bother with finding other reputable and trustworthy companies to deal with, go the extra mile and make your customers feel important.
When you meet with your customers one very important thing to ask for is referrals. If you can get the name of one new person who may be interested in your services from every one of your existing customers you will have a red hot list of new potential customers to contact.
For advanced marketing tips download your FREE Marketing Ebook today > click here
From: Leonardo Wood
Dear Friend,
These case studies have been added to give you some ideas you can use in your business to help you with your online marketing and lead generation, check out the case studies and visit my clients websites so you can see what is working for them.
Also, if you run a beauty business in the same area in the UK as one of my clients and your services are not in competition with them why not call them up to see if you can set up a joint venture relationship to help both of you attract new clients.
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NEED A LITTLE MORE HELP?
From time to time we all need a little help in our businesses, especially during these current economic times.
If you are a Beauty Salon Owner, Make Up Artist, Hairdresser, or Beauty Technician you have probably spent years training to become good at what you do.
Unfortunately just being good at what you do doesn’t always mean you will have a steady flow of customers knocking on your door.
If you run your own business you could be the best technician in your field, but if you haven’t got your marketing and advertising right you may struggle for many years to come.
You’re highly trained and you are ready to take your business to the next level, YES?
What’s next?
Become an Expert at Marketing.
By ‘Expert’ I just mean get good at the things that are going to bring you the customers you need to make your business a real success.
Once you get your marketing and advertising right and your enquiries/customer base increases you will then be in a position to raise your prices, take more time off and really start to enjoy your business life, this in turn will help you to enjoy the rest of your life.
Are you thinking? I haven’t got any spare time to learn about marketing.
If the answer is YES, I suggest that’s even more of a reason for you to make time, because if you get the right marketing tools in your business it can free up more of your time in the long run, which will also enable you to spend more time on the ‘most profitable’ stuff in your business.
Can you think of anyone in your industry right now who is incredibly successful, always has clients and is charging more than most? I guarantee they have got their marketing right.
99% of most business owners do not market their businesses to their full potential.
If you want to be incredibly successful in this economy you simply must at least test as many Marketing approaches as possible including: Direct Response Advertising & Marketing, Internet Marketing, Magazine and Newspaper Advertising, Yellow Pages, Business Positioning, PR, Radio, Direct Mail, Websites, Email Marketing, Google Marketing, Telemarketing etc.
Your competitors are probably only using a few of these marketing approaches.
How many of the marketing strategies above have you tested?
Here’s the thing…
Most business owners have never studied marketing so they don’t really know what it takes to create successful and profitable marketing campaigns, instead they just copy everyone else in their industry, not realising that the people they are copying have not studied marketing either.
It’s a vicious circle that will only change for the people who are dedicated to making their businesses a success.
Business will continue to be a struggle for the rest of the business owners who do not make the effort in the right areas of their businesses and they will continue to waste money on ineffective marketing and advertising.
If you dedicate just a little time every week over the coming months and years to ‘getting good’ at marketing I guarantee it will help you get ahead of your competitors and ultimately help you grow your profits.
Best wishes
Leonardo Wood
Beauty Profits
PS. Grab my Free Marketing Ebook > Click Here
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