Up-Selling
Have you been to McDonald's lately? Did they ask you if you wanted to go large? This is a classic example of up-selling. Basically if you spend an extra 30p with them McDonald's have earned extra profits at no extra cost.
McDonald's have spent a lot of money on their marketing and advertising to get you to the point of purchase and while they have got you there they want your extra cash before you leave.
If 20% of all McDonald's customers say yes to the up-sell that is going to make a big difference to their profits, and if you can get 20% of your customers to spend more with you it will make a big difference to your profits.
You can use up-selling in exactly the same way in your business and the best time to up-sell is at the exact moment when your customers say they want to buy.
What can you up-sell? Large chips is probably not going to be a good idea but there may be a more expensive version or option of what you are offering.
Here are a few ideas of what you can up-sell:
Additional treatments, additional products, discounted vouchers for future treatments etc.,
You are not looking to sell things to your customers that they do not want, you simply want to offer more expensive options or additional services so that you can earn extra profits from the transaction. I promise you if you go to the effort of offering an up-sell a proportion of people will buy.
When I first implemented this strategy I was astounded, I once quoted a customer for some advertising materials and I also offered him a more deluxe version of the same thing at double the cost, my colleagues laughed at me and said that he would never go for it, but guess what? He went for the most expensive option and he was very happy with his goods, we also made a lot of additional profits at no extra cost, I have been laughing ever since.
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From: Leonardo Wood
Dear Friend,
These case studies have been added to give you some ideas you can use in your business to help you with your online marketing and lead generation, check out the case studies and visit my clients websites so you can see what is working for them.
Also, if you run a beauty business in the same area in the UK as one of my clients and your services are not in competition with them why not call them up to see if you can set up a joint venture relationship to help both of you attract new clients.
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NEED A LITTLE MORE HELP?
From time to time we all need a little help in our businesses, especially during these current economic times.
If you are a Beauty Salon Owner, Make Up Artist, Hairdresser, or Beauty Technician you have probably spent years training to become good at what you do.
Unfortunately just being good at what you do doesn’t always mean you will have a steady flow of customers knocking on your door.
If you run your own business you could be the best technician in your field, but if you haven’t got your marketing and advertising right you may struggle for many years to come.
You’re highly trained and you are ready to take your business to the next level, YES?
What’s next?
Become an Expert at Marketing.
By ‘Expert’ I just mean get good at the things that are going to bring you the customers you need to make your business a real success.
Once you get your marketing and advertising right and your enquiries/customer base increases you will then be in a position to raise your prices, take more time off and really start to enjoy your business life, this in turn will help you to enjoy the rest of your life.
Are you thinking? I haven’t got any spare time to learn about marketing.
If the answer is YES, I suggest that’s even more of a reason for you to make time, because if you get the right marketing tools in your business it can free up more of your time in the long run, which will also enable you to spend more time on the ‘most profitable’ stuff in your business.
Can you think of anyone in your industry right now who is incredibly successful, always has clients and is charging more than most? I guarantee they have got their marketing right.
99% of most business owners do not market their businesses to their full potential.
If you want to be incredibly successful in this economy you simply must at least test as many Marketing approaches as possible including: Direct Response Advertising & Marketing, Internet Marketing, Magazine and Newspaper Advertising, Yellow Pages, Business Positioning, PR, Radio, Direct Mail, Websites, Email Marketing, Google Marketing, Telemarketing etc.
Your competitors are probably only using a few of these marketing approaches.
How many of the marketing strategies above have you tested?
Here’s the thing…
Most business owners have never studied marketing so they don’t really know what it takes to create successful and profitable marketing campaigns, instead they just copy everyone else in their industry, not realising that the people they are copying have not studied marketing either.
It’s a vicious circle that will only change for the people who are dedicated to making their businesses a success.
Business will continue to be a struggle for the rest of the business owners who do not make the effort in the right areas of their businesses and they will continue to waste money on ineffective marketing and advertising.
If you dedicate just a little time every week over the coming months and years to ‘getting good’ at marketing I guarantee it will help you get ahead of your competitors and ultimately help you grow your profits.
Best wishes
Leonardo Wood
Beauty Profits
PS. Grab my Free Marketing Ebook > Click Here
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