Stop Advertising
I do not mean completely stop advertising, that might be a bit extreme!
What I mean is stop all of the advertising that you are doing that you are not 100% convinced is really working for you, and spend the money you save on some of the other forms of marketing that are available to you.
We all get in a rut with our advertising and we just seem to advertise in the same places without really knowing whether it is working or not. We also tend to advertise in the places where it is easiest to advertise, we have the Yellow Pages guys coming to see us expecting us to advertise and we have the people from the local paper ringing us up expecting us to advertise with them etc.
Because these people are knocking on our doors these tend to be the places where most people advertise, because it is easier and they are telling us that our competitors are doing it, so we do not want to miss out.
A lot of businesses do not have a website and they do not use direct mail to market their businesses etc. This is because we do not have a website man or a direct mail man knocking on our door every year, the problem is that you will not know whether a website or direct mail campaign is any good or not until you give it a go.
The important thing here is that unless you test and measure the results of these new forms of marketing, you never know if they are working for you or not.
There could be dozens of new customers waiting for you that have not heard of you because you are not marketing or advertising in particular places or in certain publications.
There are many other options available to you where you could be marketing or advertising your business including; Websites, Online Directories, Online Banner ads, Direct Mail, Newspapers or Trade Magazines, Radio, Yellow Pages / Local Directories, Parish Magazines etc.
Many business owners advertise in specific places or publications because their competitors are doing it, this is not the reason to advertise, you must test all your advertising to find out if it is working, by doing this you will maximise the money you spend on your marketing.
For advanced marketing tips download your FREE Marketing Ebook today > click here
From: Leonardo Wood
Dear Friend,
These case studies have been added to give you some ideas you can use in your business to help you with your online marketing and lead generation, check out the case studies and visit my clients websites so you can see what is working for them.
Also, if you run a beauty business in the same area in the UK as one of my clients and your services are not in competition with them why not call them up to see if you can set up a joint venture relationship to help both of you attract new clients.
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NEED A LITTLE MORE HELP?
From time to time we all need a little help in our businesses, especially during these current economic times.
If you are a Beauty Salon Owner, Make Up Artist, Hairdresser, or Beauty Technician you have probably spent years training to become good at what you do.
Unfortunately just being good at what you do doesn’t always mean you will have a steady flow of customers knocking on your door.
If you run your own business you could be the best technician in your field, but if you haven’t got your marketing and advertising right you may struggle for many years to come.
You’re highly trained and you are ready to take your business to the next level, YES?
What’s next?
Become an Expert at Marketing.
By ‘Expert’ I just mean get good at the things that are going to bring you the customers you need to make your business a real success.
Once you get your marketing and advertising right and your enquiries/customer base increases you will then be in a position to raise your prices, take more time off and really start to enjoy your business life, this in turn will help you to enjoy the rest of your life.
Are you thinking? I haven’t got any spare time to learn about marketing.
If the answer is YES, I suggest that’s even more of a reason for you to make time, because if you get the right marketing tools in your business it can free up more of your time in the long run, which will also enable you to spend more time on the ‘most profitable’ stuff in your business.
Can you think of anyone in your industry right now who is incredibly successful, always has clients and is charging more than most? I guarantee they have got their marketing right.
99% of most business owners do not market their businesses to their full potential.
If you want to be incredibly successful in this economy you simply must at least test as many Marketing approaches as possible including: Direct Response Advertising & Marketing, Internet Marketing, Magazine and Newspaper Advertising, Yellow Pages, Business Positioning, PR, Radio, Direct Mail, Websites, Email Marketing, Google Marketing, Telemarketing etc.
Your competitors are probably only using a few of these marketing approaches.
How many of the marketing strategies above have you tested?
Here’s the thing…
Most business owners have never studied marketing so they don’t really know what it takes to create successful and profitable marketing campaigns, instead they just copy everyone else in their industry, not realising that the people they are copying have not studied marketing either.
It’s a vicious circle that will only change for the people who are dedicated to making their businesses a success.
Business will continue to be a struggle for the rest of the business owners who do not make the effort in the right areas of their businesses and they will continue to waste money on ineffective marketing and advertising.
If you dedicate just a little time every week over the coming months and years to ‘getting good’ at marketing I guarantee it will help you get ahead of your competitors and ultimately help you grow your profits.
Best wishes
Leonardo Wood
Beauty Profits
PS. Grab my Free Marketing Ebook > Click Here
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