PR Tips
PR is overlooked by most business owners because they believe they will not be able to get their stories or businesses in the media. It is very possible for any business owner to get massive amounts of free publicity that would normally cost £100's if not £1000's of pounds if they paid for it through traditional advertising.
When you get a story featured in your local paper or on the local radio station it is actually better than a conventional advert because it carries a lot more credibility than a basic advert.
I have spoken to business owners who have transformed their businesses just through the use of PR, they have simply sent a one page press release to targeted media and they generated an incredible amount free publicity.
Here is one PR strategy you should try using to get free publicity for your business:
Position yourself as an expert in your industry and tell all of your local media about yourself. At the time of writing this we are going through a very uncertain economic time and the housing market is not looking very good, so if you were a builder for instance you could contact all of your local media with a news story which would tell everybody how to improve the value of their home in an uncertain market.
You would obviously do your research first, you could then write a one page press release about how you have information to help home owners including your top tips for improving the value of people's homes. If you are confident and you have some information that is genuinely going to help people you will find it very easy to get some free publicity, if you get on well with your local media you can soon become the person that they contact when they need information relating to your field of expertise.
Reporters are crying out for new and interesting people to feature in their papers, magazines or shows and if your news is current, you will find it easy to get some free publicity.
For advanced marketing tips download your FREE Marketing Ebook today > click here
From: Leonardo Wood
Dear Friend,
These case studies have been added to give you some ideas you can use in your business to help you with your online marketing and lead generation, check out the case studies and visit my clients websites so you can see what is working for them.
Also, if you run a beauty business in the same area in the UK as one of my clients and your services are not in competition with them why not call them up to see if you can set up a joint venture relationship to help both of you attract new clients.
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NEED A LITTLE MORE HELP?
From time to time we all need a little help in our businesses, especially during these current economic times.
If you are a Beauty Salon Owner, Make Up Artist, Hairdresser, or Beauty Technician you have probably spent years training to become good at what you do.
Unfortunately just being good at what you do doesn’t always mean you will have a steady flow of customers knocking on your door.
If you run your own business you could be the best technician in your field, but if you haven’t got your marketing and advertising right you may struggle for many years to come.
You’re highly trained and you are ready to take your business to the next level, YES?
What’s next?
Become an Expert at Marketing.
By ‘Expert’ I just mean get good at the things that are going to bring you the customers you need to make your business a real success.
Once you get your marketing and advertising right and your enquiries/customer base increases you will then be in a position to raise your prices, take more time off and really start to enjoy your business life, this in turn will help you to enjoy the rest of your life.
Are you thinking? I haven’t got any spare time to learn about marketing.
If the answer is YES, I suggest that’s even more of a reason for you to make time, because if you get the right marketing tools in your business it can free up more of your time in the long run, which will also enable you to spend more time on the ‘most profitable’ stuff in your business.
Can you think of anyone in your industry right now who is incredibly successful, always has clients and is charging more than most? I guarantee they have got their marketing right.
99% of most business owners do not market their businesses to their full potential.
If you want to be incredibly successful in this economy you simply must at least test as many Marketing approaches as possible including: Direct Response Advertising & Marketing, Internet Marketing, Magazine and Newspaper Advertising, Yellow Pages, Business Positioning, PR, Radio, Direct Mail, Websites, Email Marketing, Google Marketing, Telemarketing etc.
Your competitors are probably only using a few of these marketing approaches.
How many of the marketing strategies above have you tested?
Here’s the thing…
Most business owners have never studied marketing so they don’t really know what it takes to create successful and profitable marketing campaigns, instead they just copy everyone else in their industry, not realising that the people they are copying have not studied marketing either.
It’s a vicious circle that will only change for the people who are dedicated to making their businesses a success.
Business will continue to be a struggle for the rest of the business owners who do not make the effort in the right areas of their businesses and they will continue to waste money on ineffective marketing and advertising.
If you dedicate just a little time every week over the coming months and years to ‘getting good’ at marketing I guarantee it will help you get ahead of your competitors and ultimately help you grow your profits.
Best wishes
Leonardo Wood
Beauty Profits
PS. Grab my Free Marketing Ebook > Click Here
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