Email Marketing
Are you using email regularly to keep in touch with your customers? If not, you need to get excited as this is my favourite form of marketing for free, it is so easy and it works. You can email your customers with sales emails or links to pages on the Internet you think they may be interested in. You can send links to your website, you can ask for referrals, you can thank people for their work and tell them about special offers etc. all for free.
It is important that the emails you send out are personalised and only contain text and maybe a few links to web pages, you do not want to send out complicated newsletters with pictures etc, simple emails work best.
Also, you do not want your customers to see all the email addresses of the other people you are contacting, so I would send them one at a time or use a mail merge option to send out your emails.
If you do not try and sell in every email you send, your customers will not mind receiving emails from you and it helps to keep you in their mind which will help next time they need products and services that you offer.
I recommend you email your customers twice a month with useful information relating to your business and special offers etc.
From now on you need to get the email address of everyone who comes near your business and put them on your email list, it will help you grow your profits without a doubt.
Most business owners do not think that email marketing is worth considering, probably because they feel that if it so easy it can not be any good, it has made a massive difference in my business and it can make a big difference for you.
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From: Leonardo Wood
Dear Friend,
These case studies have been added to give you some ideas you can use in your business to help you with your online marketing and lead generation, check out the case studies and visit my clients websites so you can see what is working for them.
Also, if you run a beauty business in the same area in the UK as one of my clients and your services are not in competition with them why not call them up to see if you can set up a joint venture relationship to help both of you attract new clients.
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NEED A LITTLE MORE HELP?
From time to time we all need a little help in our businesses, especially during these current economic times.
If you are a Beauty Salon Owner, Make Up Artist, Hairdresser, or Beauty Technician you have probably spent years training to become good at what you do.
Unfortunately just being good at what you do doesn’t always mean you will have a steady flow of customers knocking on your door.
If you run your own business you could be the best technician in your field, but if you haven’t got your marketing and advertising right you may struggle for many years to come.
You’re highly trained and you are ready to take your business to the next level, YES?
What’s next?
Become an Expert at Marketing.
By ‘Expert’ I just mean get good at the things that are going to bring you the customers you need to make your business a real success.
Once you get your marketing and advertising right and your enquiries/customer base increases you will then be in a position to raise your prices, take more time off and really start to enjoy your business life, this in turn will help you to enjoy the rest of your life.
Are you thinking? I haven’t got any spare time to learn about marketing.
If the answer is YES, I suggest that’s even more of a reason for you to make time, because if you get the right marketing tools in your business it can free up more of your time in the long run, which will also enable you to spend more time on the ‘most profitable’ stuff in your business.
Can you think of anyone in your industry right now who is incredibly successful, always has clients and is charging more than most? I guarantee they have got their marketing right.
99% of most business owners do not market their businesses to their full potential.
If you want to be incredibly successful in this economy you simply must at least test as many Marketing approaches as possible including: Direct Response Advertising & Marketing, Internet Marketing, Magazine and Newspaper Advertising, Yellow Pages, Business Positioning, PR, Radio, Direct Mail, Websites, Email Marketing, Google Marketing, Telemarketing etc.
Your competitors are probably only using a few of these marketing approaches.
How many of the marketing strategies above have you tested?
Here’s the thing…
Most business owners have never studied marketing so they don’t really know what it takes to create successful and profitable marketing campaigns, instead they just copy everyone else in their industry, not realising that the people they are copying have not studied marketing either.
It’s a vicious circle that will only change for the people who are dedicated to making their businesses a success.
Business will continue to be a struggle for the rest of the business owners who do not make the effort in the right areas of their businesses and they will continue to waste money on ineffective marketing and advertising.
If you dedicate just a little time every week over the coming months and years to ‘getting good’ at marketing I guarantee it will help you get ahead of your competitors and ultimately help you grow your profits.
Best wishes
Leonardo Wood
Beauty Profits
PS. Grab my Free Marketing Ebook > Click Here
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